Viral Marketing: A Sophisticated Tool in The Digital Age.

Viral marketing is a form of ‘word of mouth’ marketing which helps marketers to directly communicate with customers in an intellectual way. Viral marketing is traditional way of business but the medium has been far more sophisticated in this digital age to reach millions in a quickest possible way.

Viral advertising drives direct response from not only seriously interested customers but also those who are quite likely to become future prospects by providing powerful newsworthy information. The victory and mounting growth of brand name MSN, the webmail service, grew to 30 million members within two and half years and 260 million users in recent. YouTube is another example of giant sized success.

Strategy in viral marketing:
1. Be very funny, interesting
2. Be very unique, “successful people don’t do different things, they do the same thing differently.”
3. Be a little enigmatic, users want to know.
4. Be very authentic as well as transparent with catchy ideas.
5. Make something free.

In the crowd of equally potential competitors, it is very much challenging to be successful for a new name without viral marketing. Primarily, attracting seed audience is tricky and unpredictable that demands much and honest efforts. Viral marketing has helped Plastopedia to generate maximum traffic and achieve the online reputation.

Uses of Recycled as well as Waste Plastic.

In recent years, plastics, including recycled plastic materials, are very important and versatile having wide spread use in different sectors for various purposes.

Agricultural (ranch fence, animal stalls, gates), Marine Engineering (boat docks, sea walls and bulkheads), Recreational (playground equipment, picnic tables, Park Bridge, Wetlands walkways and park benches), Transportation (Speed bumps and noise barriers), Gardening(compost bins and flower pots), Civil Engineering (retaining walls railing and car stops). Recycled plastic are considerably used in building construction like drainage pipe, ducting and flooring, dame proof membrane. Plastic waste can potentially be reused in making roads Maharashtra, Karnataka, Tamil Nadu, Pondicherry, Andhra Pradesh have laid the test road. Polyester fleece clothing and polyester for duvets, coats, t-shirts and ski jackets are frequently made from melted soft drinks and plastic water bottle, which are made of polyethylene terephthalate. These plastic bottles can also be molded into the same. Others are stationary, industrial, scrapping, and traffic management products and many more.

Ford motor company used more than 60 million 2 liter plastic soda bottles to make window frames grille reinforcements and engine cover.

Recycling Plastic: A friendly Deeds Towards Nature.

Recovering wide amount of used, scrap and waste plastic is right approach to decrease the level of pollution. Recycling one tonne of plastics saves enough energy to run a refrigerator for a month; moreover, every time recycling 41 plastic bottles saves sufficient energy to run a refrigerator for one hour. Recycling plastic can slow down the consumption of natural resources and consequently protect the environment. Finding a reasonable solution and choosing faster way to dispose plastic would be practical for environment. Instead of wasting time in raising voice against the use of plastic, recycling programs should be emphasized and regarded as an international issue.

The problem, by far, is we are quite reluctant to take responsibility to promote or encourage recycling process for our better future. Unfortunately, our concentration remains on complaining against it which is utterly worthless. Interestingly, we don’t stop using either. Recycling plastic effectively reduces the waste of our resources such as nonrenewable resource oil; it also would not further generate any kind of toxic substance and in addition, substantially reduce the amount of landfill. This solution can also reduce the quantities of CO2 and other toxins in the atmosphere. Recycled UK limited has proved to be exceptionally efficient in encouraging people to keep waste plastic in household dustbins. They come to collect it and purchase after grading the materials.

Biodegradable Plastic: A dear Friend of Environment.

With the advance technology as well as science of chemistry, improved and developed form of plastic came into existence-Biodegradable plastic, which are very much friendly towards environment. It seems to be the world is wrapped in plastic. All most all product we buy, almost every food we eat and liquids we drink all are covered in plastic. Biodegradable plastics, a new generation of polymers rising in the marketplace, are generally derived from renewable biomass source like vegetable oil, corn starch as well as pea starch and easily decomposed in natural environment. Biodegradable plastics are eco and atmosphere friendly products, cost effective, immediately available in the market place and these products can also be recycled.

Biodegradable plastics have wide range of potential applications like sheet and non woven packaging, bottles, flushable sanitary products, shopping bags, Bubble-wrap, Bread bags, Shrink-wrap and pallet-wrap, Plastic film for wrapping newspaper and magazines, waste and bin linger bags, landfill covers, loose film foam, planter boxes and fishing nets, liquid paper board, bait bags, nappy backing sheets, food service cups, cutlery, trays and straws and many more.

It also offers some identifiable benefits which are undeniably important for environment through the application of renewable energy resources and also reduce greenhouse gas emission. Fertilizer derived in part from biodegradable plastic considerably increases the soil organic content, water and nutrient retention. These new form of plastic has potential for maximizing the real benefits for environment by reducing plastic litter and the quantities of plastic waste going into landfill. The energy requires to manufacture biodegradable plastic is also comparatively much lower.

Job Market: positive thoughts require most.

Today’s job market is competitive than ever for which candidates require patience and perseverance and have to go through the toughest on-going challenges. Getting job is not the concluding line for personal growth but spreading the positive environment, maintaining cordial relationship with other employees and promoting the organization to the highest peak of success should be the main challenges which become effective for potential talent as well as benefit-oriented experience.

One might be intelligent but it possibly does not broaden chances of landing into a dream job. The job seeker should be positive and intellectually strong enough to face any difficulties in a smartest as well as relaxed way because relaxed mind thinks analytically and functions efficiently.
Presentation skill should be exceptionally well as it not only helps you express yourself assertively in front of the interviewer but also prepares the ground to win the faith of colleagues and seniors. So, keep working on shaping up genuinely realistic mind and become a personal coach for your self- improvement to remove all the shortcomings and barriers on the way to success.

Be positive. Your positive approach and persistence can assist you clearly identify and highlight special concerning areas: strengths and skills you are considerably wonderful in. Remember: “Successful people don’t do any different thing but they do things differently.” Instead of becoming imitating machine, nurture a creative mind which acts as the master behind the personal as well as organizational growth.

One might feel insecure because of recession which is a natural phenomenon and can quite possibly occur but job markets don’t close the shutter or stop working or hiring people. So getting disheartened and sitting ideally at home is certainly not a better solution; rather, adapt the qualities that job market requires. Research, knowledge and preparation would never minimize your confidence or shrink your demand in job market. Think positively about what you have instead of worrying what you don’t have.

Difficulty in searching job does not ensure you lack any qualities rather, you lack will to research and learn. If you are fully prepared, opportunity is bound to appear. Be humble to learn whatever comes along the way of successful journey with proper manner. Learning has no head and tail and there no shortage of jobs for skilled, enthusiastic and positive people.

Delhi to host India’s first, truly global World SME Conference

On the 12th & 13th December2008, MilagrowBusiness and Knowledge SolutionsPvt। Ltd. is hosting India’s first truly global World SME Conference at the Le Meridien, New Delhi. Speaking on the timing of the conference,Mr. Rajeev Karwal,Founder Director,Milagrow Business and Knowledge Solutionssaid“We planned this conference about a year ago but there can be no better time than the current macro and micro economic environment in which the SMEs are operating.”The conference will highlight the issues of SMEs from across the globe and share best practices. The Ministry of MSME fully supports the event. Speaking on the conference Mr. Dinesh Rai, Secretary, Ministry of MSME said “MSME development is one of key imperatives for long term Economic Growth. Even though many programmes, facilities and incentives have been rolled out for the MSME sector, there is a vast scope of further improvement. More path-breaking solutions are needed to extract the maximum out of the current investments in the MSME Sector. World SME Conference is an excellent platform that would enable MSMEs, government and private bodies to discuss and debate new strategies for the development of MSMEs in India.”



The theme of the conference is ‘Get Set Grow’ and 50 speakers including 20 international ones will speak at the conference. The agenda includes mentoring workshops, panel discussions and research studies.

Some of the starworkshop sessions which will be held are:

Dr. Jagdish Sheth: Self Destructive Habits of Owner Driven and Small Companies : And
how to break them

Mr. V.Vaidyanathan: Rocking Boat-Rocking times: Winning indifficult times

Mr. Douglas M Tatum: What to do when your company is too big to be small but too
Small to be big

Prof. Anil Gupta: How Indiacan become an innovation superpower and set benchmarks
for the World

Ms.Sudha Pillai:Get Skilled or Get Killed –Attracting, Acquiring, Developing and
Retaining Human Resource

Mr. GuriqbalSingh Jaiya: Intellectual Property Rights and SMEs

Mr. C.N. Madhusudhan: Accelerating Growth with Acquisitions

Plastic Business: The largest International profitable platform.

The development of plastic business has come out from the natural plastic materials (chewing gum and Shellac) which were later chemically modified for extensive and flexible use in domestic and overseas market. The potential international market and global demand motivated plastic business to be considered seriously which later significantly contributed to various facets of promising plastic industry. Plastic industry holds immense potential because of its diverse forms. China, France, Germany, USA, Italy, Bangladesh, Netherland, New Zealand, Japan, Australia and Spain are major plastic market and earning lion’s share from plastic business.

World’s annual consumption of different plastic products has always been in increasing order; 100 million tonnes of improvement has been recorded prominently in last 50 years. Strongest sustainable growth as well as constant high demand of plastic business has been ensured by plastic applications that are used by all most all manufacturing sectors including commodity market, applications in food, beverage, consumer, healthcare, building and construction, decoration, Chemical engineering, electrical and electronics, furniture, footwear, agriculture, transport, toys/sports and industrial products. Among all, Packaging itself is the largest single thriving industry which is responsible for steady expansion of future plastic business. Every year, plastic industry is forging ahead with advanced features, challenging attitude and initiative promises that reflect on superior capabilities as well as functions at reduced cost.

The rapidly growing plastic industry is one of the largest direct and indirect export earners that positively impact on a country’s national economy. Tremendous growth and inevitability of it generally shadows other business because most sectors like light engineering automobile, telecom, textile and garment industry require plastic accessories or plastic packaging.

Today internet, the biggest business platform as well as international forum, has helped plastic business mounting and flourishing across the world and invited all plastic firms to join in the small village where every industry will get to know about each other’s requirement and capture sizable portion of prosperous development in global market. Plastic goods have already established a lucrative market which will further encourage many entrepreneurs to start up more sophisticated plastic business.

Growing Plastic Business via Internet!

The rapid expansion of internet and information technology has widely influenced the success of electronic-marketing in recent years. Web-based trading network has significantly captured all the scenario of prospective e-business and ensured the sustainable and profitable growth of any business. It is incredible source of worldwide precious information to help businesses understand audiences’ mood, measure campaigning performance and track system performance.

In the changing force of globalization, all developed as well as developing countries have specifically acknowledged the importance of e-marketing for the existence of business in extreme competitive market place and creating a positive atmosphere to encourage maximum traders to adopt it for fruitful result.

E-marketing is highly effective communication channel where without being physically present, traders ideally can show their powerful web presence and have efficient interaction with business partners and keep on watching all the equally potential competitors.

Traders can easily maintain privacy about the confidential data and documents of company. Internet is like an open book where traders apparently can retrieve detailed information about the position as well as services of competitors and accordingly proceed to an In-depth analysis of their own service features and goals which would help them to reach at the peak of the profit.

TOYATA and General Motors, the strongest giant sized business, are also promoting their blogs about their products to attract and target the maximum people. And it proves traditional way of business is no more effective to reach to millions of people within the matter of seconds.

The plastics, rapidly growing industry, need to reach every nook and cranny of the world and without e-marketing it would be impossible to match up stride with those companies who are taking help of it.

To join Plastopedia Marketplace or not - the questions to address.

The following is a summary of issues to consider in assessing the case for your business to participate in Plastopedia Marketplace.

1. The purpose
What is the purpose of Plastopedia Marketplace?
The purpose is to serve Plastic Industry by providing a quality platform to open new opportunities of business & trade and getting them matured to profits.

Is this compatible with my business strategy?
We are totally aligned to the needs of Plastic businesses; We develop our architecture and future solutions/strategies keeping our client benefit on the highest priority.

Who else buys from the Plastopedia Marketplace?
Your fellow business acquaintance, partners or rivals. Plastopedia Marketplace is visited by small scale to large scale businesses in the field of Plastics from all over the world.

2. Business model of the Plastopedia Marketplace

What does it cost to participate?
Joining Plastopedia Marketplace is absolutely Free. Though there are some limitations on Free users, but you can always Upgrade your account anytime to get multi-times benefit for your business. For more details on the membership plans please visit Plastopedia Marketplace website.

What is the switching cost to change to any other marketplace or Plastic Portal?
Though we are sure you would not find yourself in such situation. Even then, switching to any other Plastic Portal is totally on your will and wish. There are no costs and charges involved regarding that.

What is the potential revenue from participation?
Plastopedia do not guarantee any numbers. But we guarantee that you will find a significant growth in your business if you consistently follow our Trade Guide and other helps. Your active participation on Plastopedia Marketplace helps you to get better trade and business opportunities.

Are the answers to these issues consistent with my business model?
Still left with a query ? Please do write to us at apal@plastopedia.com We are constantly looking out for your feedback.

3. Contents

Who owns the contents, or is the Plastopedia Marketplace just a gateway?
Plastopedia Marketplace acts as a gateway between buyers and sellers or suppliers and manufacturers. We do not own any content, product, catalog or other descriptions of any kind.

Services and products offered through the Plastopedia Marketplace must be:
appropriate in the domain of Plastic industry -
their availability, the back-end inventory and accounting systems used by the merchant/supplier
be constantly refreshed and have new products and services added

How will my products be displayed on the site? - next to my competitors? showing my logo and brands?
Once you create an account at Plastopedia Marketplace, you can post your Company Profile Online with your Logo, Description, Contact Person and other communication and neccessary details.

4. Design

Does the design and functionality make it easy for users to find my business and to purchase from me?
We at Plastopedia constantly work on making user experience beyond competition. We are always open to sound suggestions and value customer feedbacks to bring better design and functionalities.


Is it so easy to use that they I to come back?
We have taken care of almost every aspect of Plastic business needs and we hope to be your final online destination.

5. Technical requirements

What do I have to do with my systems to make them compatible with systems used by the Plastopedia Marketplace?
You need a PC or a Laptop with display resolution not less than 1024x768 dpi with an Internet connectivity. Plastopedia Marketplace works fine on all Web Browsers like Firefox, Internet Explorer, Opera etc.

Are the services provided by the Plastopedia Marketplace are appropriately reliable and fast ?
Plastopedia Marketplace runs on dedicated servers connected to high speed dedicated Internet backbone with 99.90% uptime assurance.

Is the Plastopedia Marketplace adequately and appropriately staffed to maintain services 24 hours x 7 days x 52 weeks per year?
Plastopedia is the fastest growing Plastic Portal on Internet today. In its first week of launch, Plastopedia has serviced users from 30+ countries and 100+ cities - sources - Google Analytics. We have a team of qualified and skilled professionals who are constantly working to help your Plastic business grow faster. Also, we are in constant search of high calibre dedicated professionals to service Plastic Industry.

What to do
Work through the questions and issues posed above and determie whether Plastopedia Marketplace is for you or not.

If yes, then start Exploring the Plastopedia Marketplace right now. Or else, spread the word Plastopedia.

All we do is 'Connecting Plastic Businesses to You'.

Plastopedia Marketplace - Your Guide to Better Plastic Trade

"Using email or having a website are very obvious ways in which businesses can participate in e-business. But perhaps just having a website that promotes your business or emailing clients is only scratching the surface of what is possible. Some businesses would benefit from participating in an online marketplace involving the businesses from whom they buy (ie below them in the supply chain) and the businesses to whom they sell (ie those above them in the supply chain). This kind of online market place is often referred to as an e-marketplace."

Plastopedia Marketplace resembles the above online architecture to provide an electronic exchange where Plastic firms can register as sellers or buyers to communicate and conduct business over the Internet. Plastic firms representing each section in a supply-chain could join Plastopedia Marketplace to transfer information on plastics and purchase plastic products, raw materials or machinery.

Services offered by Plastopedia Marketplace include business directory listings, electronic catalogues for online purchasing of plastic products, raw materials, machines, services and trading services.

There has been significant rationalisation in the number of Plastic Portals operating over the last few years, and careful consideration is needed before making a commitment to join any one of them, to determine whether it is appropriate for your Plastic business growth and needs.

What Plastopedia Marketplace offers

Advantages of joining Plastopedia Marketplace include:

• greater opportunities for suppliers and buyers to make new trading partnerships, either within their supply-chain or across supply-chains
• the potential to lower the costs of negotiating and making transactions with automation of standard business procedures
• the potential for more transparent pricing as buyers and sellers take the opportunity to trade in a more open environment
• the potential to access global markets.

Come to the community section of Plastopedia.com

The Plastopedia.com community section is listed here:
http://community.plastopedia.com/

In this community section of the Plastopedia.com website, we are trying something that no other plastic site is offering currently in India, which is develop an online community of people from the plastic industry.

The idea is that Plastopedia Community Portal would be a complete destination in itself.... where plastic professionals could meet individuals, researchers, businessmen and other professionals from plastic industry.

The motto of Plastopedia community portal is "Start communicating Now".

The idea is to evolve something like linkedin and orkut blended - meaning that the interaction would be professional but the tools available for interaction would be many like document sharing, video sharing, sharing images and sound clips with other users.

Also, plastic professionals can blog on different topics and create their online Groups.

Do try it out and give your feedback on the usability features.

The link is once again http://community.plastopedia.com/

Questions and more...

We are debating internally the layout of the home page of www.plastopedia.com .

One idea is to use the Google.com type of clutter free, clean, neat layout to present the four (at this moment) sections of plastopedia.com

That is how our current homepage is like.

However there are other proponents who feel it is too "plain" and there should be some "colour".

But why ? I ask.

I think the object of GUI (Graphic User Interface) is to make the visitor's life simple. Why add clutter ?

Please comment.

Welcome to Plastopedia.com

Welcome to the blog of Plastopedia.com

We shall be posting the trials and tribulations of a net based startup in a slowing economy ......

Contrary to general pessimism, we believe it is in slowing economy that the value of "business accelarators" like plastopedia.com is highlighted.

We believe that the Indian plastic industry is not being adequately served by the current options in the market. Either they belong to large be all like Indiamart.com or alibaba.com where in the categories simply get lost in the maze of products from Agricultural produce (A) to Transportation (T).  A few India focussed plastic portals do not have enough depth to be of ample service.

Hence our endeavour to serve the Indian plastic industry.

Apal Goel 
co founder