There is a vast difference between advertising and marketing. Advertising is circulating information of your powerful presence or non-personal announcement of conceivable message to promote through the most expensive medium like TV, Newspaper and Radio to reach to the existing target audience. Personal communication or approach is the necessary as well as powerful tool to effectively market your products.
Marketing is a strategic planning, implementation of those in a professional way for building mutual understanding with them to transfer the products.
1. Be in touch with you previous as well as present customers to let them know about new products and services you are promoting so that they feel you are ready to cater them whenever they need you.
2. You can held a program, may be at the end of the year according to your budget, where potential customers will be awarded.
3. If you need internet inexpensive presence then join some social networks. Never try to sell, only submit the articles related to your business that will surely generate the traffic and next is your responsibility to convert them as prospective customer. What you need is patience because internet is not instant profit generating machine.
4. Upload the video of company with some relevant information of the product.
All cost your passion, dedication and close studies about the marketing to increase the number of visitors or viewer passing though your door.
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